When it comes to marketing and promoting your brand online, today’s audiences have high expectations. You have seconds – maybe milliseconds – to convince visitors that your site is worth their time.

Your website design and functionality plays a major part in where your site ranks on search engines such as Google, and it impacts how people view your business. Your website needs to be fast, mobile-friendly, and meet modern standards for design. If your website doesn’t hold up against the competition, it could cost you.

The content you put on your site needs to be compelling to the visitor. Deeply researched, carefully crafted, and visually flowing content is the meat of what drives customers through your website experience. Clients like to stay engaged and trust that the content provided on your page is suitable to meet their needs.